Personal Sales Call: 1.800.221.4408,  Business Sales Call: 1.866.326.7549

Switch to Verizon today! One plan. One price. Pure Simplicity. |  Switch Now  | i

$30/month for each line; after auto pay and Switcher Discount. Plus taxes and fees. Max 12 lines. $10/mo Auto Pay (ACH or Verizon Visa Card) & paper-free billing discount requires enrollment w/in 30 days. $15/mo Switcher discount requires smartphone line port-in or an uploaded mobile bill from an eligible carrier dated w/in the past 45 days. Unlimited 4G, 5G and 5G Ultra Wideband data is restricted to on-device smartphone usage. 5G access requires 5G capable device. Domestic data roaming at 2G speeds.

myPlan

Limited time. 4 lines for as low as $25/line on Unlimited Welcome w/ Auto Pay. Plus taxes and fees. 4 new smartphone lines of service required. Unlimited Welcome: $30/line for 4 new lines, less $20 monthly promo credits applied to account over 36 mos. Auto Pay (ACH or Verizon Visa Card) & Paper-free billing req’d. Unlimited 5G/4G LTE: In times of congestion, your data may be temporarily slower than other traffic. Domestic data roaming at 2G speeds. Offers may not be combined with other offers. All promo credits end if eligibility req’s are no longer met.
How many lines do you need?
4
Apply Auto Pay & paper-free billing discount. Auto Pay and paper-free billing

When you use Auto Pay with ACH or the Verizon Visa Card and paper-free billing to pay your bill, you can get a $10/mo. discount.

Our Unlimited plans

5G UW

Unlimited
Ultimate

  • 5G Ultra Wideband with Enhanced Video Calling & Streaming
  • 4K video streaming
  • Unlimited mobile hotspot data
  • Unlimited international data, talk & text
  • International calling with Global Choice
  • Verizon Family Plus
Review details
$55 /mo*
per line for 4 lines w/ offer credit
5G UW

Unlimited
Plus

  • 5G Ultra Wideband
  • 30 GB premium mobile hotspot data
  • Up to 50% off watch, tablet & connected device plans
Review details
$40 /mo*
per line for 4 lines w/ offer credit
5G

Unlimited
Welcome

  • Reliable Verizon 5G access
Review details
$25 /mo*
per line for 4 linesw/ offer credit

All plans include

✓ Unlimited talk, text & data ✓ 5G and 4G LTE ✓ Mexico & Canada talk, text & data ✓ International texting ✓ Verizon Family ✓ Call Filter spam blocker ✓ Home internet as low as $35/mo
Review details
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5G Ultra Wideband with Enhanced Video Calling & Streaming

2X faster than our regular 5G in the U.S., no matter how much you use.

Verizon 5G UW median download speeds vs VZ low-band 5G median download speeds based on Ookla® Speedtest Intelligence® data, 2H 2025. All rights reserved. Explore our current 5G and 4G LTE coverage maps.

Get access to the fastest speeds we offer with 5G Ultra Wideband. Combined with Verizon's 5G network, you get reliable coast to coast coverage. Download apps, games, entire playlists and TV series in seconds. You'll also get 5G Ultra Wideband mobile hotspot and crystal-clear 4K Ultra High Definition video streaming when activated on a capable device. Plus, access experiences from our exclusive 5G partners: Snapchat, Live Nation, Riot Games and Niantic. For full details, visit the 5G experience page.

Enhanced video calling

Get optimized video and sound quality on apps such as FaceTime, Whatsapp and Zoom in times of network congestion, when it matters most.

Available in select 5G Ultra Wideband coverage areas with the Unlimited Ultimate plan, compatible device and OS version, and participating applications. Exclusions may apply. See Important Plan Information and FAQ for details.

Up to 1080p

Streaming quality up to 4K Ultra High Definition when using 5G Ultra Wideband network on a capable device, or up to 1080p when on Verizon 5G or 4G LTE.

4K video streaming

Streaming quality up to 4K Ultra High Definition when using 5G Ultra Wideband network on a capable device, or up to 1080p when on Verizon 5G or 4G LTE.

Unlimited mobile hotspot data

Get high-speed 5G/4G hotspot data that your other devices can use. Your smartphone becomes a Wi‑Fi connection for devices like tablets, laptops and more.

After 200 GB/mo of premium data, you can still use hotspot at lower speeds of 6 Mbps for the rest of the month.

Unlimited international data, talk & text when traveling internationally

Unlimited talk and text when traveling in 210+ countries and destinations. Plus, get 15 GB/mo of high-speed data, unlimited thereafter at 1.5 Mbps.

International calling from the US with Global Choice

Choose one of 140 countries and get up to 300 minutes to call that country.

Up to 50% off 2 data plans for a watch, tablet & more

Get up to 50% off two eligible plans for a qualifying smartwatch, tablet, hotspot or Hum in-car Wi‑Fi device. Eligible plans and discounts: 50% off Unlimited and Unlimited Plus for tablets; Essential and Plus plans for mobile hotspot devices; Unlimited for HumX; Unlimited + In Car WiFi for Hum+; and Unlimited and Number Share Unlimited for smartwatches. $20 off Premium and Pro plans for mobile hotspot devices.

Verizon Family Plus perk included in the plan

Verizon Family Plus helps keep your loved ones safe and connected so you can confidently manage your entire family all in one app. Features include: Location Monitoring & Alerts + SafeWalk, Parental Control Features, Driving Insights & Roadside Assistance, 24/7 Assist, and Family Line.

To take advantage of this benefit, customers must purchase and activate this product and will receive a bill credit for the full cost of the perk. MSG & data rates may apply.

Identity Secure included in the plan

Identity Secure is a suite of tools to proactively protect your identity and reduce the chances of identity theft. Get a smart password manager with identity monitoring, secure file storage, social media monitoring, digital footprint cleanup, 24/7 expert support to quickly resolve threats and more.

To take advantage of this benefit, customers must purchase and activate this product. Customers are eligible for up to a $10 credit total — either a $5 credit per line (maximum of two lines), or a $10 credit for the account-level product.

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5G Ultra Wideband with Enhanced Video Calling & Streaming

2X faster than our regular 5G in the U.S., no matter how much you use.

Verizon 5G UW median download speeds vs VZ low-band 5G median download speeds based on Ookla® Speedtest Intelligence® data, 2H 2025. All rights reserved. Explore our current 5G and 4G LTE coverage maps.

Get access to the fastest speeds we offer with 5G Ultra Wideband. Combined with Verizon's 5G network, you get reliable coast to coast coverage. Download apps, games, entire playlists and TV series in seconds. You'll also get 5G Ultra Wideband mobile hotspot and crystal-clear 4K Ultra High Definition video streaming when activated on a capable device. Plus, access experiences from our exclusive 5G partners: Snapchat, Live Nation, Riot Games and Niantic. For full details, visit the 5G experience page.

30 GB premium mobile hotspot data

Get high-speed 5G / 4G hotspot data that your other devices can use. Your smartphone becomes a Wi‑Fi connection for devices like tablets, laptops and more.

After exceeding 30 GB/mo of 5G Ultra Wideband, 5G, or 4G LTE Mobile Hotspot data, you can still use hotspot at lower speeds of 3 Mbps when on 5G Ultra Wideband and 600 Kbps when on 5G / 4G LTE for the rest of the month. 5G access requires a 5G-capable device.

Up to 50% off 1 data plan for a watch, tablet & more

Get up to 50% off one eligible plan for a qualifying smartwatch, tablet, hotspot or Hum in-car Wi‑Fi device.

Eligible plans and discounts: 50% off Unlimited and Unlimited Plus for tablets; Essential and Plus plans for mobile hotspot devices; Unlimited for HumX; Unlimited + In Car WiFi for Hum+; and Unlimited and Number Share Unlimited for smartwatches. $20 off Premium and Pro plans for mobile hotspot devices.

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5G

Reliable 5G performance.

Get unlimited access to our 5G network. When combined with 5G Ultra Wideband, you'll get our fastest performance. When network is experiencing heavy traffic, your data may be temporarily slowed.

5G available in 2,700+ cities. Requires a 5G-capable device inside the 5G coverage area.

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All plans include

Unlimited talk, text & data

Stay in touch and never worry about overage charges with unlimited talk, text and data on the network more people rely on.

5G and 4G LTE

Get unlimited access to our 5G and 4G LTE networks which provide the high speeds and reliability you've come to expect.

Mexico & Canada talk, text & data

Talk, text and use high-speed data when traveling in Mexico & Canada. After 2 GB/day, get unlimited 3G speeds.

International texting

Unlimited texting from the US to over 200 countries and territories worldwide.

Verizon Family

The Verizon Family app helps keep loved ones safe and connected. It features location sharing, Safe Walk with SOS, driving insights for the primary member, and monitoring of Verizon calls and texts. Additionally, the Verizon Network enables location sharing even when devices are not paired.

Call Filter spam blocker

With Verizon Call Filter, screen incoming calls and filter spam. Fine-tune your settings to automatically block high-risk calls by risk level. Upgrade to Call Filter Plus for $2.99/mo for one line or $10.99/mo for 3+ lines.

Home internet as low as $35/mo

Verizon Home Internet (VHI) includes 5G Home, VHI Lite and Fios internet services. Availability varies. Auto Pay & paper-free billing req’d. Subject to credit approval. Plans start at $35/mo. when combined with postpaid Verizon mobile phone plan (excludes business and data-only plans). Fios 300 Mbps: Mobile + Home Discount enrollment req'd. $99 setup and other terms apply.

Check out our latest phone deals on myPlan

Give us a call at 800-221-4408 or visit us in store.

Disclaimers

* Discounted Pricing: Includes $10/mo account credit for 1 line, $15/mo account credit for 2 lines, $20/mo account credit for 3+ lines; credit expires in 36 mos. Standard rates: Unlimited Ultimate: 1 line $95/line, 2 lines $85/line, 3 lines $70/line, 4+ lines $60/line; Unlimited Plus: 1 line $80/line, 2 lines $70/line, 3 lines $55/line, 4+ lines $45/line; Unlimited Welcome: 1 line $65/line, 2 lines $55/line, 3 lines $40/line, 4+ lines $30/line. New Smartphone line of service req’d. Promo credit ends if eligibility req’s are no longer met. With Auto Pay & paper-free billing. $10/mo per line more without Auto Pay. Plus taxes & fees.

1. Unlimited Ultimate: Unlimited mobile hotspot data: After 200 GB of Premium Data, Unlimited thereafter at 6 Mbps. Unlimited Plus: 30 GB mobile hotspot: After 30 GB on Unlimited Plus, Unlimited thereafter at 3 Mbps on 5G Ultra Wideband and 600 Kbps on 5G/4G LTE.

2. Unlimited international data, talk and text: After 15 GB of high speed data, Unlimited thereafter at 1.5 Mbps. When traveling in 210+ countries and destinations.

3. International calling from the U.S. with Global Choice: Select one of 140 countries and get up to 300 minutes/mo to that country depending on your selection. After allowance, discounted rates apply.

4. Verizon Family Plus and Identity Secure: Must purchase and download Verizon Family Plus and Identity Secure. Cost is offset by promo discount applied to bill. Taxes and fees may apply.

5. 4K Video Streaming: Streaming quality up to 4K when using 5G Ultra Wideband network on a capable device, or up to 1080p when on 5G or 4G LTE.”

Is myPlan still available?

myPlan is available to existing customers only. If you’re a new Verizon customer, chat with us or call 1-800-221-4408 for assistance.

Can I keep my current Verizon mobile plan

Yes, users with an existing plan can keep their current plan. However, if you’re on an existing Mix & Match or Welcome Unlimited plan you can choose to switch one or all of your lines to myPlan at any time. All other plans must switch all of their lines if moving to myPlan.

Changing to Simplicity will end promotional trade-in credits for all lines on your account. You will still be responsible for any remaining monthly device payments.

What are the differences between Unlimited Ultimate, Unlimited Plus and Unlimited Welcome and which one is right for me?

Choosing between Verizon’s three unlimited plans, Unlimited Ultimate, Unlimited Plus, and Unlimited Welcome, depends on your data needs, budget, and travel habits. When you compare cell phone plans, it is important to look at network access and the specific features that help you stay connected.

Unlimited Ultimate

This is our most feature-rich option and one of the best mobile phone plans for power users. It includes:

  • 5G Ultra Wideband with enhanced video calling and 4K/Ultra HD streaming.
  • Includes international calling from the U.S. with Global Choice, plus unlimited international data, talk, and text when traveling.
  • Unlimited mobile hotspot data.
  • Verizon Family Plus
  • ID Secure

Unlimited Plus

Designed for users who want top-tier network performance without paying for “extra” international features they might not use. It includes:

  • 5G Ultra Wideband.
  • 30 GB of premium mobile hotspot data.

Unlimited Welcome

The ideal choice for those who want reliable 5G data at a great value. It includes:

  • Our reliable, fast 5G.

Which myPlan option is best for me?

For Individuals and frequent travelers, the Unlimited Ultimate is the clear winner, especially if you need high-speed data abroad and the most hotspot data available. For families of 4 or more, Verizon’s family plans allow you to “Mix and Match,” meaning every person can have the specific plan they need. You can also customize your experience by adding Verizon plan perks. You can compare cell phone plans and add tailored products and perks to build the exact experience you want.

Can I mix and match between Unlimited Ultimate, Unlimited Plus and Unlimited Welcome?

Yes, if you’re activating more than one line on your phone plan for your family or yourself and want some lines to be Unlimited Ultimate, some Unlimited Plus, and others Unlimited Welcome, you can do that. Verizon’s flexible approach allows you to customize each individual line based on that specific user’s needs rather than forcing everyone into the same tier.

Verizon mix and match plans are designed to provide maximum value for households with different data habits. For instance, you might choose Unlimited Ultimate for a frequent international traveler who needs high-speed global data, while selecting Unlimited Welcome for a child or senior who primarily uses Wi-Fi.

You can also further personalize each line by adding specific $10/month perks to only the lines that will actually use them.

For more details on how to manage your specific lines or to see how these tiers work together, visit our Unlimited Plus FAQs.

What are the benefits of adding a perk through Verizon?

Save on your favorite streaming platforms like the Disney+, Hulu, and ESPN+ (With Ads), Netflix & HBO Max (With Ads), and Apple One every month when you manage your subscriptions through our products and perks hub.

The primary benefit of Verizon perks is that you get premium services starting at $10/month, a price typically much lower than buying them directly. Whether you are looking for entertainment or travel tools, these Verizon plan perks allow you to pay only for what you actually use.

Plan perks can be changed or removed at any time through the My Verizon app. There are many awesome perks of being a Verizon customer, giving you the flexibility to customize your plan and save money on the services you already love.

What is cellular data and what is an unlimited data plan?

Simply put, mobile data is the digital information sent and received by your device over a wireless network. To establish this connection, your phone constantly searches for nearby cellular towers to transmit and receive an internet signal. This allows you to browse the web, stream music, and use apps even when you aren’t connected to Wi-Fi. Understanding what cellular data is, is key to managing your monthly usage, as it powers everything from GPS navigation to checking your email on the go.

If you’ve ever wondered what data is in mobile phones, it’s helpful to think of it as the fuel for your smartphone’s online features. You can learn more about how this differs from home internet by exploring the difference between Wi-Fi and cellular data.

When selecting a cell phone data plan that aligns with your needs, what does unlimited data plan mean? An unlimited data plan is exactly what it sounds like: a plan that allows you to use as much cellular data as you need without worrying about overage charges.

So, what is an unlimited phone plan like at Verizon? We offer three distinct tiers to ensure you get the best unlimited data plans:

  • Unlimited Ultimate: Our top-tier Verizon plan featuring high-speed data that doesn’t slow down, unlimited mobile hotspot data., and international connectivity for global travelers.
  • Unlimited Plus: Perfect for power users, offering full access to our 5G Ultra Wideband network and 30GB of hotspot data.
  • Unlimited Welcome: An excellent value option for those who want the reliability of our 5G network on a budget.

You can compare our latest cell phone plans to find the right balance of speed and savings for your lifestyle.

What happens if I already have a subscription to a perk?

Depending on what subscription you have, you may have to take a few small steps to link your existing account to Verizon so you don’t get billed twice. In most cases, once you enroll through Verizon, you will receive an email to finish the setup or link your current login credentials.

To see the specific steps for your service, check these resources:

How do I bring my phone number to Verizon from another carrier?

Here’s how to keep your current phone number when you switch to Verizon.

Before you begin:

  • Visit our Bring Your Number page to confirm your number can be transferred.
  • Contact your current carrier to get a “Port-out” or “Transfer” PIN.
  • Keep your current service active until the transfer is complete. If you cancel your old plan early, you may lose your phone number.

When you’re ready to switch to Verizon, shop for a plan and a new phone you can pair with your current number for a seamless switch. Shop for a new device, Bring your own device, Contact us or visit a Verizon store.

What Verizon mobile plan deals are offered?

Here’s how to keep your current phone number when you switch to Verizon.

Before you begin:

  • Visit our Bring Your Number page to confirm your number can be transferred.
  • Contact your current carrier to get a “Port-out” or “Transfer” PIN.
  • Keep your current service active until the transfer is complete. If you cancel your old plan early, you may lose your phone number.

When you’re ready to switch to Verizon, shop for a plan and a new phone you can pair with your current number for a seamless switch. Shop for a new device, Bring your own device, Contact us or visit a Verizon store.

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The Benefits of Working
for Russell Cellular

At Russell Cellular, we believe great careers are built where people feel supported, challenged, and genuinely valued. Whether you’re serving customers in one of our sales locations across the country or contributing your expertise at our Home Office, you’ll be part of a culture rooted in respect, teamwork, and growth. Our employees enjoy benefits, ongoing training, and clear pathways for advancement because we’re committed to helping you build a future, not just finding a job.

As a Verizon Authorized Retailer, we offer the stability of a nationwide organization with the personal feel of a family-owned company. We celebrate wins, recognize hard work, and empower our teams with the tools and technology they need to succeed. From leadership development programs to community involvement opportunities, we invest in your potential and encourage you to make an impact every day.

Join Russell Cellular and discover a workplace where your ideas matter, your growth is supported, and your success is celebrated.

Employee Assistance Program

Starting day one of employment at Russell Cellular, our employees and their immediate family members are offered free counseling services and more.

Through the Anthem Employee Assistance program, employees are offered four counseling options: In person, over the phone, and two virtual options. The two virtual options are Talkspace and Live Health. Employees can receive up to 3 free visits per issue.

Talkspace's network includes thousands of licensed, insured, and verified therapists who can treat a variety of needs.

Offering a unique member experience

  • Personalized matching
  • Convenient access
  • Ease of Communication
  • Self-guided exercises

Live Health offers expert, compassionate, and confidential care. Some care options include medical, psychiatry, and allergies.

Employee Assistance Program

Employee Emergency Fund

The purpose of the Employee Emergency Fund is to support valued team members when emergency situations arise beyond their control causing unexpected financial hardships.

Donations are made by employees for anyone to use. When you donate to the EEF, you are investing in your RC Family and helping to provide much needed assistance in their time of need. When you commit to donating to the EEF each pay period, you are making a difference in our family.

All full-time employees are eligible after 90 days of employment.

  • Qualifying circumstances include natural disaster, funeral costs, fire loss, acute medical illness and more.
  • The EEF provides financial assistance for you and your immediate family.
  • Qualifying Team Members can receive up to $500 per occurrence.
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Privacy Overview

For an enhanced experience, advertising and other purposes, we and selected third parties use certain technologies (like cookies, pixels and scripts) to collect and share information about your use of our site. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. You agree to the use of these technologies by using our site. You can view and choose to enable the first time visiting our site and you can update and make changes at any time in the Cookie settings menu. This Privacy Notice for Russell Cellular Inc (“we,” “us,” or “our“), describes how and why we might access, collect, store, use, and/or share (“process“) your personal information when you use our services (“Services“), including when you:

1.) Visit our website at https://www.russellcellular.com or any website of ours that links to this Privacy Notice.

2.) Engage with us in other related ways, including any marketing or events.

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [email protected].

Learn more in our Privacy Policy, or Cookie Policy.