Jun 23, 2026
Often, giving charitably means making a positive impact,but from a distance. You work to ensure your money goes to a good cause, but you might not see the lives it affects.
At RC Cares, though, teams witness firsthand how giving impacts their communities and loved ones -just ask Holly Quinn, a District Sales Manager in southeast Tennessee.
Holly is notable at RC Cares for her giving track record. In fact, she recently helped her district become a top performer in RC Cares donations, with the district raising nearly $10,000 in 2025.
She says much of her district’s RC Cares sales success comes from how personal to the community a lot of the fundraisers are. Holly has helped raise money for her daughter’s dance team through RC Cares, and another manager has helped raise money for their son’s soccer team.
Holly’s district also notably provided crucial support through RC Cares when Holly’s uncle passed away. Through RC Cares sales, she was able to assist with funeral costs. Other efforts her district has helped raise money for include Toys for Tots, back-to-school drives, local cat cafes, and Habitat for Humanity builds. Their most recent endeavor is a team volunteer effort at a local animal shelter.
Holly says it is essential to build a culture around generosity for RC Cares sales. “It creates a feeling for our customers where we’re more than just a cell phone company,” she says. “It allows our customers the opportunity to give back to the community.”
#RCCares #BetterTogether #CareForEveryPerson
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Jun 12, 2026
In Pinedale, Wyoming, with its population of just over 2,000, a Russell Cellular store is keeping its impact local but powerful. This year, a small team and generous community raised more than $2,000 to support local families and individuals, under the direction of RC Cares district leader and store manager Arla Bujanda.
Causes the team has supported include community members with cancer, animal shelters, food drives, school supply drives, and school trips. Arla, who has been store manager for a little over a year, says that she tries to support a new cause every month. “I do these fundraisers to show people that there is help and hope for them,” she says of the fundraisers that focus on families and situations. “(It helps them to) know kind people are willing to take some stress off of bills and expenses.”
Through purpose-driven meetings and ongoing support from leadership, Arla can execute her monthly goals effectively. Her team says she truly sees the value of RC Cares and reflects that in how she advertises her projects.
One of Arla’s store team members, Raelynn Mitchell, says that RC Cares projects matter to her and the staff because they often have personal connections to the causes. “Sometimes I know the families, sometimes I go the shelter myself to help with the dogs,” she says. “It’s a personal thing. I help out where I can.”
#RCCares #BetterTogether #CareForEveryPerson
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May 12, 2026
Russell Cellular Regional Director Nick Nuñez writes:
As a leader, I’ve been fortunate to see firsthand the kind of impact we can make when we lead with purpose.
That mindset really took shape for me in 2025 when I was a District Sales Manager. For six months, our district ranked #1 in RC Cares sales – not because of a number we were chasing, but because we focused on causes that were personal to our team.
One of those causes is especially close to me – dog rescue. I’ve always loved dogs (I have seven of my own – 13 if you count fosters), and I was able to rally my district around supporting a local foster program. Together, we raised over $6,000 through RC Cares.
That effort turned into something even bigger. Not long after, I drove 41 rescue dogs to Canada in a van that had been repaired using RC Cares funds – helping them reach their forever homes. It was a 60-hour journey from Friday morning to Sunday evening, with just one stop to shower – but it’s something I’ll never forget.
We also supported causes closer to home. When a team member’s mother was diagnosed with a rare form of cancer and could no longer work during treatment, our district came together to raise more than $3,400 to support their family.
Moments like these are why RC Cares matters. It’s not just about raising money – it’s about creating real impact for people and communities we care about.
A lot of that inspiration comes from leaders like (RC Cares Director) Ron Wallace and (Regional Director of Sales) Jeremy Willams. They lead with generosity and heart, and they’ve helped shape how I approach giving back – making it personal, meaningful, and something our teams can truly rally behind.
#Verizon #5G #LTE #Fiber #RussellCellular #BetterTogether #RCCares #Purpose
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Mar 6, 2026
A Special Thank You to Russell Cellular Team Members Everywhere!
Russell Cellular cares for its employees year-round and especially today – National Employee Appreciation Day 2026.
“Care for every person.” This approach to life and business is our philosophy and behavior based on the Golden Rule. It’s been the keystone of Russell Cellular, from its storied founding by Jeff and Kym Russell, through three-plus decades of impressive growth under innovative leadership. Caring makes all the difference, to our customers, our employees, and to families and communities benefiting across the country.
Even before the Customer Experience is discussed during on-boarding, Russell Cellular promises, and delivers, an Employee Experience meant to bring out their best by offering the best:
- Opportunity (to learn, to advance through merit)
- Value (to be recognized, respected, and rewarded)
- Team (to work with fellow professionals in places where RC’s values are lived)
Russell Cellular’s guiding principle of “care for every person” is a true benefit to employees. The company shows trust in individuals’ potential. Care is taken to invest in each person’s career development, with hands-on experience with personalized training to maximize potential, and unrivaled opportunities for advancement within the company.
All employees have access to helpful personal services through a generous third-party Employee Assistance Program, for legal advice, budgeting help, mental health counseling, and much more. Through RC Cares, the philanthropic and charitable causes the company supports often include direct financial assistance to team members facing unfortunate or emergency situations. Caring makes all the difference.
Because “The best wireless experience to every customer, every time” is Russell Cellular’s singular mission, it emphasizes “care for every person” in employee training on day one. It isn’t just a business strategy; it’s an attitude that everyone can win if we care enough to help.
Employees adopting a caring attitude often find their kindness and support reciprocated by their teammates and rewarded by repeat customers. That’s a “win” for everyone!
So today, we celebrate the heart of our company. The people who make everything possible. Our incredible employees! Your dedication, creativity, and commitment to our customers and our communities shape who we are and who we strive to be. Thank you for showing up, supporting one another, and bringing your best every day.
Happy Employee Appreciation Day!
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May 31, 2023
“Someone will help them.”
These four words pass through people’s minds more than we probably could ever imagine. How could I make a difference? Let me explain. You’re scrolling through social media and comes upon a post about a family that just lost everything in a house fire. You’re moved by the situation but then you think, “someone will help them”. You walk into a store and see that location is raising support for a young child that is battling cancer. You listen to the employee share about how the child is needing treatments and the family needs help with expenses to travel back and forth. Same thing; You’re moved by the situation but then think, “someone will help them”. I would say if we are all honest, we have all thought this at some point in our life.
Now let me first say I’m not “coming down on” anyone. I’ve been there. I have been the person thinking these four words. I have been the one that saw the need, was moved by the need, and then absolutely knew in the moment I was supposed to do what I could to help meet that need only to walk away thinking “someone will help them”. Let me also say with 100% certainty that we can’t meet every need. There’s no way any one person has the time or the resources to be able to invest in every single situation. I get that!
Ask yourself this question: Am I doing what I CAN to make a difference when I CAN? And really, this can be broken down into two questions. What CAN I do? When CAN I do it?
What CAN I do to make a difference?
So many times I think people base this answer on how others are helping in a situation. For example, you hear of someone who gave a family $1,000 to help them after they lost everything in a house fire. You are moved by their situation and honestly would love to help but you think “well, I can’t give that much so can I really make a difference?” To a family that’s lost everything, $1,000 is a lot of help. But so is $20, $10, or even $5. Or maybe it’s cooking a meal to take to take away the stress of wondering how or when the next meal might come. Or maybe it’s simply stopping by to check on this family, letting them know they are not alone. What I CAN do will never be about what someone else does!
When CAN I do it?
The simple answer to this question…when you feel led to. Again, no one can meet every need. That’s unrealistic to say the least. But we all know that feeling. That feeling in our heart that says “I need to help” or “I have to do something”. And I can promise you that when you get this feeling, you will have what you need to be able to help the way that you can. Maybe that will be in the form of a big check. Or it’s just rounding your change up to the nearest dollar to give to a fundraiser. Maybe you’re in the drive thru line for your lunch and you decide to pay for the person behind you. Or maybe it’s simply giving your time to someone who just needs YOU to notice, to listen, and to care.
Every day at Russell Cellular, our RC Cares team challenges our company to look for the needs around them and then do what we CAN, when we CAN to help meet those needs. I always ask our team members to make sure and look with their eyes AND their heart. With our eyes we can see the need and together with our heart we do what we CAN to help meet that need.
How Russell Cellular has made a difference:
Recently, District Sales Manager Monica Turner and her team learned of Kye Hyatt. Kye is a young boy who was recently diagnosed with a brain tumor and is having to undergo multiple surgeries and treatments. Added travel and medical expenses were adding up and Kye and his family needed help. They didn’t ask for it in any way, Monica and her team simply saw a need and decided to do what they could to help meet that need raising over $3,200 to support this family.
At about the same time, District Sales Manager Jason Foster and his team learned of a need of the students of Clifford Nowlin Middle School in Independence, MO. There were kids that needed coats to help stay warm. So Jason and his team raised almost $1500 to purchase coats for these students.
Both Monica and Jason’s teams saw a need and they decided to do what they could do to help meet those needs. Not because they were asked to. Not for any type of recognition. They chose to do this simply to make a difference in someone’s life…and so they did!
So the next time you see someone in need, instead of just thinking “someone will help them”, ask yourself this question. Am I doing what I CAN to make a difference when I CAN? If you will answer it in the right way, lives WILL be changed…one of which will be yours! #careforeveryperson
Apr 24, 2023
On April 13, 2023, just before 7:00pm CST, Russell Cellular hit $1,000,000 raised through our RC Cares program. One million dollars! That seems crazy for me to just say those words. Don’t get me wrong, it’s a milestone I knew we could and would hit eventually. I actually set a goal of reaching that mark in 5 years. We started that journey in July of 2018 selling RC Cares Products, taking donations from customers and actually donating to both projects and our Employee Emergency Fund ourselves and with over 2 months to spare here we are celebrating reaching this goal.
Russell Cellular Cares
The heart of Russell Cellular has always been to give back, to our RC family, to our customers and the many communities we serve all across this country. Not for sales, not for recognition, but just to simply make a difference in people’s lives. Jeff and Kym Russell have made this a staple since beginning this journey almost 30 years ago. In fact, before I started my journey working for the RC Family, the Russell Family was investing in outreach projects my wife and I were leading in our hometown of Ava, Missouri. One in particular was the school supply project we helped start several years ago. Everyone knows how expensive school supplies can be, especially for parents that have multiple children in school. My wife Lacey had it on her heart to help so we launched a supply drive to help elementary kids and their families in our community. The very first year we approached Jeff Russell about helping us. He donated $500 and we thought that was the most amazing thing. That first year, between Russell Cellular and our church, we provided school supplies for 50 kids. For the next 11 years RC was always our largest investor, donating thousands of dollars over that time and what started as RC and one church providing supplies for 50 kids turned into RC leading over 50 businesses and individuals supplying school supplies to thousands of students from multiple schools in southwest Missouri year after year.
Projects From the Heart
This is just one example and trust me when I say I could share so many more. This is the heart of our company because this is the heart of our owners and our leaders. And again, we don’t have to do any of this…We get to! Since July of 2018 we have hosted over 1600 Russell Cellular Cares outreach projects that have impacted thousands of lives by providing both financial support through the money we raised as well as showing the heart of Russell Cellular by caring for and supporting those in need. We have invested in students and teachers and school districts, active military and veterans. We’ve been able to support families going through tragedy, individuals battling serious illness and local organizations trying to better their community. We have helped build homes through Habitat for Humanity, helped provided Christmas for kids and families through Toys for Tots and volunteered our time in countless locations across our country. During this we have supported 498 RC Team Members through our Employee Emergency Fund giving, helping team members who have lost their homes to fires and natural disasters, team members who have battled cancer and faced emergency medical situations, team members who have lost immediate family members, and helped the families of our RC team members who passed away during this time.
Inspiring Those Around Us
Now please know, I don’t say of this to say, “look at what we’ve done”. We don’t do any of this for recognition. I say all of this to both inspire and challenge you. People can be difference makers if they truly want to. And that doesn’t always depend on how much money you raise or the number of zeros on a check. Yes, we raised $1,000,000. Yes, that’s an amazing thing. And while yes, we did have some bigger projects during that time that raised a lot of money, the majority of that amount came from a few hundred dollars here and a few hundred dollars there. It came from $1 donations from our customers, as well as team members donating $2 a month to our Employee Emergency Fund. See, more times than not, it’s not about the money at all. Yes, it helps no doubt, but the most important thing will always be that someone took the time to notice a need and then made a commitment to do whatever they could to help meet that need. Maybe that does involve a financial donation. Maybe it involves donating your time. And maybe it just involves you being present in someone’s life that needs you to just simply be there.
Brayden’s Fight
When I think about the $1,000,000 we raised, honestly, I don’t think about the money. I think about the faces of those we raised it for. I think about the families that were impacted. Like young Brayden in the picture below. Brayden is in the fight for his life, battling a rare form of stomach cancer. District Sales Manager, Audrianna Ediger and Regional Director, Krissa Shewey rallied their region to support Brayden and his family on his journey. Yes, they raised over $3,000 for his family and that is amazing! But more than that, they noticed. They noticed Brayden was in a fight and they decided to fight with him. They decided to do what they could to help Brayden with his need and that is worth far more than any check ever will be.
Sometime today or at least in the very near future you will be faced with an opportunity. Someone you know or come in contact with will have a need. The question is what will you do to help meet that need? As Audrianna said, “Together, through one small act of kindness at a time, we can change the world.” I’d say we all believe that to be true. But it’s when we put that belief into action that real differences are made. Give it a try! I can promise you lives will be changed in the process…one of which will be yours!
Learn More About RC Cares
Learn more about our philanthropic arm of Russell Cellular, RC Cares.
