Brad Boman
Area Vice President of Sales
Brad Boman is an Area Vice President of Sales for Russell Cellular. When he joined the company in 2014, he brought more than 10 years’ field leadership and broad experience from his previous positions at Starbucks, RadioShack, and other major wireless carriers. In 2016, Brad was promoted to Area Director of Sales and exhibited great success in mentoring his direct reports as many were promoted to senior leadership roles at Russell Cellular. Since January of 2019, Brad has served in his current role as an Area Vice President of Sales. He is responsible for the day-to-day sales leadership of 5+ Regional Directors and 40+ District Managers who oversee 1,000+ team members in 300+ retail locations throughout the Southeast and Western half of the country.
Brad is a scholar of leadership and success principles and has spent the last twenty years on a personal mission to be a great father, husband, leader, and friend. Throughout his career, Brad has earned a reputation for building an outstanding team culture and delivering top sales performance through world-class customer experiences. He is personally invested into shaping the leadership culture at Russell Cellular, focused on coaching to specific behaviors that drive intended results. Brad’s leadership extends beyond work as he takes his role as mentor seriously and tries wholeheartedly to be a servant leader in every facet of his life.
Personal Background
Originally from the Joplin, Missouri, area, Brad, his wife Ashley, and their son now reside in Grove, Oklahoma. Brad volunteers as a youth basketball coach and has been a volunteer for Habitat for Humanity, Easter Seals Midwest, and Serve More. Brad and his family are dedicated to helping those in need. He and his family are proud to support Russell Cellular team members through the Employee Emergency Fund and frequently contribute to GoFundMe sponsorships when family, friends, and loved ones are in need. He enjoys spending time at the lake, reading, and playing a variety of games with his family and friends. Additionally, he is proud to have had the opportunity to live in a variety of places over the past 20 years including two countries, five states, eleven cities, and over thirty homes in all those years, with the majority of them hand-in-hand with his wife.
