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Brad Boman
Area Vice President of Sales

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Brad Boman
Area Vice President of Sales

Brad Boman is an Area Vice President of Sales for Russell Cellular. When he joined the company in 2014, he brought more than 10 years’ field leadership and broad experience from his previous positions at Starbucks, RadioShack, and other major wireless carriers. In 2016, Brad was promoted to Area Director of Sales and exhibited great success in mentoring his direct reports as many were promoted to senior leadership roles at Russell Cellular. Since January of 2019, Brad has served in his current role as an Area Vice President of Sales. He is responsible for the day-to-day sales leadership of 4 Regional Directors and 34 District Managers who oversee 900+ team members in 240+ retail locations throughout the Southeast and Western half of the country.

Brad is a scholar of leadership and success principles and has spent the last twenty years on a personal mission to be a great father, husband, leader, and friend. Throughout his career, Brad has earned a reputation for building an outstanding team culture and delivering top sales performance through world-class customer experiences. He is personally invested into shaping the leadership culture at Russell Cellular, focused on coaching to specific behaviors that drive intended results. Brad’s leadership extends beyond work as he takes his role as mentor seriously and tries wholeheartedly to be a servant leader in every facet of his life.

Personal Background

Originally from the Joplin, Missouri, area, Brad, his wife Ashley, and their son now reside in Grove, Oklahoma. Brad volunteers as a youth basketball coach and has been a volunteer for Habitat for Humanity, Easter Seals Midwest, and Serve More. Brad and his family are dedicated to helping those in need. He and his family are proud to support Russell Cellular team members through the Employee Emergency Fund and frequently contribute to GoFundMe sponsorships when family, friends, and loved ones are in need. He enjoys spending time at the lake, reading, and playing a variety of games with his family and friends. Additionally, he is proud to have had the opportunity to live in a variety of places over the past 20 years including two countries, five states, eleven cities, and over thirty homes in all those years, with the majority of them hand-in-hand with his wife.

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The Benefits of Working
for Russell Cellular

At Russell Cellular, we believe great careers are built where people feel supported, challenged, and genuinely valued. Whether you’re serving customers in one of our sales locations across the country or contributing your expertise at our Home Office, you’ll be part of a culture rooted in respect, teamwork, and growth. Our employees enjoy benefits, ongoing training, and clear pathways for advancement because we’re committed to helping you build a future, not just finding a job.

As a Verizon Authorized Retailer, we offer the stability of a nationwide organization with the personal feel of a family-owned company. We celebrate wins, recognize hard work, and empower our teams with the tools and technology they need to succeed. From leadership development programs to community involvement opportunities, we invest in your potential and encourage you to make an impact every day.

Join Russell Cellular and discover a workplace where your ideas matter, your growth is supported, and your success is celebrated.

Employee Assistance Program

Starting day one of employment at Russell Cellular, our employees and their immediate family members are offered free counseling services and more.

Through the Anthem Employee Assistance program, employees are offered four counseling options: In person, over the phone, and two virtual options. The two virtual options are Talkspace and Live Health. Employees can receive up to 3 free visits per issue.

Talkspace's network includes thousands of licensed, insured, and verified therapists who can treat a variety of needs.

Offering a unique member experience

  • Personalized matching
  • Convenient access
  • Ease of Communication
  • Self-guided exercises

Live Health offers expert, compassionate, and confidential care. Some care options include medical, psychiatry, and allergies.

Employee Assistance Program

Employee Emergency Fund

The purpose of the Employee Emergency Fund is to support valued team members when emergency situations arise beyond their control causing unexpected financial hardships.

Donations are made by employees for anyone to use. When you donate to the EEF, you are investing in your RC Family and helping to provide much needed assistance in their time of need. When you commit to donating to the EEF each pay period, you are making a difference in our family.

All full-time employees are eligible after 90 days of employment.

  • Qualifying circumstances include natural disaster, funeral costs, fire loss, acute medical illness and more.
  • The EEF provides financial assistance for you and your immediate family.
  • Qualifying Team Members can receive up to $500 per occurrence.
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