Your phone, your way
With a single line for $30/mo, you have three easy ways to get the phone you want.
Keep
your own phone
Connect it to America’s most reliable 5G network.
→
Buy
a new phone right now
Flexible financing options to meet your needs.
→
Upgrade
your phone every year
Get the newest every year for a monthly charge.
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Loyalty you’ll love
Snag our best holiday deals
iPhone 18 Pro, Apple Watch SE 3 and Airpods on us.
W/ Simplicity plan. Watch 2/ service plan req’d to get Apple AirPods 5.
iPhone 18 Pro: $1,199.99 (256 GB only) w/ 36 month device payment purchase w/new or upgrade smartphone line on Simplicity Plan with Simplicity Pro req’d. Less $1,200 bill credit applied over 36 months; bill credit ends if eligibility req’s are no longer met; 0% APR. Upgrade permitted after you have paid off 33% of current device payment agreement. Plan and device payment purchase are separate agreements with separate terms. Add’l terms apply. Apple Watch: $299.99 (40mm only) device payment purchase w/new line on service plan (min. $7.50/mo w/Auto Pay (+taxes/fees) for 36 mos) req’d. Less $300 promo credit applied over 36 mos.; 0% APR. Apple Intelligence requires iOS 18.1 or later. AirPods: New watch line req’d. AirPods redeemed via myOffers link after account eligibility is confirmed. Promo credit(s) may not exceed featured device retail price and end if eligibility req’s are no longer met. Verizon reserves the right to charge back the $130 value of the AirPods if you cancel the watch service line w/in 365 days.
Samsung Galaxy S26 Ultra, Watch9 and Buds 4 on us.
W/ Simplicity Plan. Watch w/ service plan req’d to get Galaxy Buds4.
Phone: $1,399.99 (256 GB only) w/ 36 month device payment purchase w/new or upgrade smartphone line on Simplicity Plan with Simplicity Pro req’d. Less $1,400 bill credit applied over 36 months; bill credit ends if eligibility req’s are no longer met; 0% APR. Upgrade permitted after you have paid off 33% of current device payment agreement. Plan and device payment purchase are separate agreements with separate terms. Add’l terms apply. Watch: $429.99 (40mm only) device payment purchase w/new line on service plan (min. $7.50/mo w/Auto Pay (+taxes/fees) for 36 mos) req’d. Less $430 promo credit applied over 36 mos.; 0% APR. Buds (Black): New watch line req’d. Buds redeemed via myOffers link after account eligibility is confirmed. Promo credit(s) may not exceed featured device retail price and end if eligibility req’s are no longer met. Verizon reserves the right to charge back the $180 value of the buds if you cancel the watch service line w/in 365 days.
Google Pixel 11 Pro XL, Pixel Watch 5 and Buds 2a on us.
W/ Simplicity Plan. Watch w/ service plan req’d to get Pixel Buds 2a.
Phone: $1,299.99 (256 GB only) w/ 36 month device payment purchase w/new or upgrade smartphone line on Simplicity Plan with Simplicity Pro req’d. Less $1,300 bill credit applied over 36 months; bill credit ends if eligibility req’s are no longer met; 0% APR. Upgrade permitted after you have paid off 33% of current device payment agreement. Plan and device payment purchase are separate agreements with separate terms. Add’l terms apply. Watch: $499.99 (41mm only) device payment purchase w/new line on service plan (min. $7.50/mo w/Auto Pay (+taxes/fees) for 36 mos) req’d. Less $500 promo credit applied over 36 mos.; 0% APR. Buds (Hazel): New watch line req’d. Buds redeemed via myOffers link after account eligibility is confirmed. Promo credit(s) may not exceed featured device retail price and end if eligibility req’s are no longer met. Verizon reserves the right to charge back the $130 value of the buds if you cancel the watch service line w/in 365 days.
Motorola Razr+ 2026, Moto Watch Ultra and Buds 2 plus on us.
W/ Simplicity Plan. Watch w/ service plan req’d to get Moto buds 2 plus.
Phone: $1,099.99 (256 GB only) w/ 36 month device payment purchase w/new or upgrade smartphone line on Simplicity Plan with Simplicity Pro req’d. Less $1,100 bill credit applied over 36 months; bill credit ends if eligibility req’s are no longer met; 0% APR. Upgrade permitted after you have paid off 33% of current device payment agreement. Plan and device payment purchase are separate agreements with separate terms. Add’l terms apply. Watch: $349.99 (46mm only) device payment purchase w/new line on service plan (min. $7.50/mo w/Auto Pay (+taxes/fees) for 36 mos) req’d. Less $350 promo credit applied over 36 mos.; 0% APR. Buds: New watch line req’d. Buds redeemed via myOffers link after account eligibility is confirmed. Promo credit(s) may not exceed featured device retail price and end if eligibility req’s are no longer met. Verizon reserves the right to charge back the $150 value of the buds if you cancel the watch service line w/in 365 days.
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FAQ
What is Russell Cellular?
Russell Cellular is a Verizon Authorized Retailer that provides smartphones, tablets, wireless plans, accessories, and in-store support services since 1993. We help customers upgrade devices, switch carriers, and manage their wireless needs. For more than three decades, Russell Cellular has remained committed to building strong relationships with customers, supporting team member growth, and making a positive impact in the communities we serve. Find a store near you!
What does a Verizon Authorized Retailer do?
A Verizon Authorized Retailer sells Verizon products and services, including phones, plans, and accessories, while also providing in-store support. Russell Cellular offers the same core Verizon services with personalized assistance and local store convenience.
Can I switch to Verizon at Russell Cellular?
Yes. You can switch to Verizon at any Russell Cellular location. Our team will help you transfer your phone number, choose a plan, and set up your new device. In many cases, you can keep your current phone.
What do I need to bring to switch carriers?
To switch to Verizon, bring:
- A valid ID
- Your current phone
- Your current carrier account information (account number and PIN)
- Payment method
Our team will handle the rest of the process for you.
Can I upgrade my phone at Russell Cellular?
Yes. Russell Cellular can help you upgrade your phone whether you’re eligible for an upgrade or want to explore trade-in options. We’ll help you find the best device and plan for your needs.
Do you offer business wireless solutions?
Yes. Russell Cellular provides business wireless solutions including mobile plans, device management, and support for teams of all sizes. Our specialists can help customize a solution for your business.
Can I pay my Verizon bill at Russell Cellular?
Russell Cellular locations can assist with account support and billing guidance, though bill payments are typically handled directly through Verizon online, app, or authorized payment systems.
Do you sell accessories and devices?
Yes. We offer a wide range of products including:
- Smartphones
- Tablets
- Smartwatches
- Phone cases and accessories
- Chargers and device protection solutions
Do you offer device protection or insurance?
Yes. We offer Verizon device protection plans that help cover loss, theft, damage, and technical issues. Our team can explain coverage options and help you enroll.
How do I find a Russell Cellular store near me?
You can use our store locator to find the nearest Russell Cellular location. With hundreds of stores nationwide, you’re never far from in-person support.
Why choose Russell Cellular?
Since 1993, Russell Cellular has grown into a trusted Verizon Authorized Retailer driven by a passion for service and people. For more than three decades, Russell Cellular has remained committed to building strong relationships with customers, supporting team member growth, and making a positive impact in the communities we serve.
How long does it take to switch to Verizon?
Most carrier switches can be completed in under an hour, depending on your current provider and account readiness.
Can I keep my phone number when switching?
Yes. In most cases, you can keep your existing phone number when switching carriers. Our team will guide you through the process.
Are there deals for switching carriers?
Yes. We regularly offer promotions for new customers switching to Verizon, including device discounts and trade-in offers.


















