Investing in our team members & giving back to our communities
RC Cares is the employee engagement and philanthropic arm of Russell Cellular. As a family-owned business, Russell Cellular invests in its employees and fosters a culture of family among its team members. We believe the culture of family should extend to our customers, and we’re committed to giving back to our communities.
The RC Cares team works closely with team members in our retail locations and Home Office on a variety of projects to celebrate successes and support employees and community members through times of need.
From July of 2018 to April of 2023 more than 1,600 RC Cares projects were completed. Through these projects, RC Cares product sales, donations made and taken, and through our Employee Emergency Fund giving, RC Cares has reached $1,000,000 raised since July of 2018.
How RC Cares gives back
Toy, clothing, and food drives
Community heartbeat events
Programs for frontline workers
Local volunteer projects
Help to individuals suffering from illness or tragedy
Employee Emergency Fund
Hedgie’s Hometown Heroes
“Hedgie’s Hometown Heroes” is the community support program led by Russell Cellular team members, providing opportunities for stores to give back to their communities. To fund projects, we have created “Hedgie” PopSockets and tech wipes that are sold in all of our stores. All proceeds from these sales are banked for the local store to invest back into their local community through RC-approved outreach projects and events. The more a store sells, the more they will have to invest!
Why is Hedgie our mascot?
That’s a good question and one we’re happy to answer. In Jim Collins book, Good to Great, he discusses “the hedgehog concept” as finding what you can be best at. (It goes back to an ancient greek parable that says “The fox knows many things, but the hedgehog knows one big thing.”) We realized that we can be best at providing exceptional service to everyone who visits our stores and helping the communities in which we live and work. Hedgie reminds us every day to stay focused on that goal.