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Russell Cellular independently operates this site and is a Verizon Authorized Retailer.

RC Cares

RC Cares

Investing in our team members & giving back to our communities

RC Cares is the employee engagement and philanthropic arm of Russell Cellular. As a family-owned business, Russell Cellular invests in its employees and fosters a culture of family among its team members. We believe the culture of family should extend to our customers, and we’re committed to giving back to our communities. 

The RC Cares team works closely with team members in our retail locations and Home Office on a variety of projects to celebrate successes and support employees and community members through times of need. 

From July of 2018 to April of 2023 more than 1,600 RC Cares projects were completed. Through these projects, RC Cares product sales, donations made and taken, and through our Employee Emergency Fund giving, RC Cares has reached $1,000,000 raised since July of 2018. 

Russell Cellular, RC Cares

How RC Cares gives back


School programs


Toy, clothing, and food drives

Community heartbeat events


Programs for frontline workers

Local volunteer projects

Help to individuals suffering from illness or tragedy

Employee Emergency Fund

See our latest RC Cares efforts in RC Connections

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RC Cares gives back

Hedgie’s Hometown Heroes

“Hedgie’s Hometown Heroes” is the community support program led by Russell Cellular team members, providing opportunities for stores to give back to their communities. To fund projects, we have created “Hedgie” PopSockets and tech wipes that are sold in all of our stores. All proceeds from these sales are banked for the local store to invest back into their local community through RC-approved outreach projects and events. The more a store sells, the more they will have to invest!

Russell Cellular, RC Cares Community Giveaway

Why is Hedgie our mascot?

That’s a good question and one we’re happy to answer. In Jim Collins book, Good to Great, he discusses “the hedgehog concept” as finding what you can be best at. (It goes back to an ancient greek parable that says “The fox knows many things, but the hedgehog knows one big thing.”) We realized that we can be best at providing exceptional service to everyone who visits our stores and helping the communities in which we live and work. Hedgie reminds us every day to stay focused on that goal.

Russell Cellular Hedgie Mascot