Area Vice President of Sales
Chris Lucido is an Area Vice President of Sales for Russell Cellular, a position he has held since July of 2019. In this role, he is responsible for the day-to-day sales leadership of 5 Regional Directors, and 34 District Managers who oversee 900+ team members in 250+ retail locations in the Central and Southeast areas. Chris began his career in the wireless industry in 2010 as a Wireless Sales Representative for a local Florida Verizon agent. When the agent he worked for was acquired by Russell Cellular in 2012, Chris joined the Russell Cellular team as a District Sales Manager.
In 2016, He was promoted to Regional Director of Sales where he was instrumental in establishing the outside sales event process for the company and was a founding member of the company’s Leadership Task Force, focused on improving sales training and succession planning. In 2019, Chris earned his promotion to Area Vice President of Sales.
Chris is a hands-on team builder known for market turnarounds and front-line sales strategies. He builds energetic collaboration through coaching and having fun while delivering a great customer experience and supporting his team with the resources they need to win every day. Chris is passionate about building a company-wide culture believing that the best employee experience is necessary for the best customer experience which drives sales performance. Chris’s ability to create a team climate that is fun, exciting, and focused on record-breaking sales goals enables him and his team members to be consistent Top Performers.
Born and raised in New Jersey, Chris now resides in Tampa, Florida. Chris served as the 2018 Chair of the Pinellas County Alzheimer’s Association and is a member of the Men’s Giving Circle for Mease Countryside Hospital. He enjoys traveling with friends and family, golf, and is a total foodie.