Area Vice President of Sales
Anthony Badalamenti is an Area Vice President of Sales for Russell Cellular, a position he has held since January of 2019. In this role, he is responsible for the day-to-day sales leadership of 3 Regional Directors, and 22 District Managers who oversee 450+ team members in 130+ retail locations in the Northeast and Mid-Atlantic areas. Prior to joining Russell Cellular, Anthony had more than 20 years of sales experience in the wireless industry, ranging from owning his own wireless store to B2B and Indirect sales distribution for a major carrier as well as managing technical service departments within multiple retail locations. Anthony joined Russell Cellular in 2016 as a Regional Director of Sales and was promoted to Area Director of Sales in 2017.
In 2019, Anthony earned his promotion to Area Vice President of Sales. During his time with Russell Cellular, Anthony’s market has seen tremendous growth as he oversaw several acquisitions, integrating the retail locations and onboarding the new team members.
When Anthony joined the team at Russell Cellular he brought with him a broad experience of retail and wireless background along with lessons learned from prior leadership positions. Anthony was most pleased to discover that while many places tout their company culture, Russell Cellular actually delivers on theirs. Even through tremendous growth, the family-like atmosphere and core values remain the same. Personal integrity is important to Anthony and he leads his team to demonstrate the core values of Integrity, Expertise, Initiative, and Service
every day without compromise.
A Brooklyn native, Anthony, his wife Doris, and their two sons currently reside in central New Jersey. He is a supporter of St. Jude Children’s Research Hospital, as well as the Raine Foundation, a local organization that assists children and their families who are in crisis. In September 2020, Anthony participated in the Great Cycle Challenge riding 300 miles raising money to support the fight against childhood cancer. He enjoys traveling with his family, racquetball, mountain biking, and golf.